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Black In Business initiative
Black In Business 2024:
An initiative to elevate and grow Black Owned Businesses in the UK
Designed by Channel 4, we are a proud partner of this initiative, which rewards four businesses ready to scale through the power of TV advertising and mentorship. Each winner will receive £150,000 of TV advertising on Channel 4, the creation of their own TV advert, plus 6-months tailored marketing and business mentorship to help accelerate their growth.
Applications for the 2024 initiative have now closed. Watch this space for more updates in the coming months.
Read last year's beneficiaries’ stories below
LØCI
An ethical approach to men's and women’s footwear combining fashion, functionality and the feel-good factor.
TreasureTress
On a mission to solve a longstanding problem for those with naturally textured hair, read how Jamelia is making waves in the hair and beauty sector.
The Gym Kitchen
With frustration at the lack of accessible, affordable and healthy food, Segun set about making his own and filling this gap in the market.
Dalgety Teas
How a chance conversation in Brixton led to being on the supermarket shelves and going global from its community roots.
The Turmeric Co.
From winning on the football pitch to selling award-winning wellness shots in Sainsbury’s.