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This website contains links to sites operated by persons outside our group of companies. We are not responsible for the privacy practices, content or the products and services provided through these sites.
The information within this site is based on our understanding of current law and practice and is subject to any changes of legislation or regulations.
At Lloyds Bank Share Dealing, we believe that this site tells you what you need to know to make an informed decision about our products.
If you'd like more general information, the FCA, the financial services regulator, provides a range of free consumer booklets and factsheets and a Consumer Helpline.
Visit their website (opens new window) or call 0300 500 8082.
The FCA can only give general information and cannot recommend the products of any company.
The Market Abuse Regulation which came into effect on 3rd July 2016 expressly prohibits insider dealing, market manipulation and misleading behaviour. Making statements or spreading rumours through the mass media or otherwise (e.g. internet chat rooms or forums) which give or are likely to give a regular user of the stockmarket false or misleading impressions as to the supply of or demand for a listed share, can be a criminal offence.
There are three main types of market abuse that are outlined below:
Behaviour based on information which is not generally available, which if known, would be relevant to an investor's dealings in a particular stock. This is effectively dealing or encouraging someone else to deal using information about a stock that has not been released to the market.
Behaviour likely to give a false or misleading impression with regard to the supply and demand, or the price or value of an investment or stock.
Internet bulletin boards are a popular mode of communication between investors, but these areas can be open to market abuse. For example: a person may post a message about a stock's profitability or a company's activities in order to incite other people to invest in the stock.
Behaving in a way that leads to the manipulation of the price of an investment. This behaviour could lead to a false impression of the market price to investors.
In some circumstances, investing in or receiving returns on investments in certain companies (or funds which include investments in certain companies) may be an offence under UK anti-money laundering legislation if the company’s activities abroad were illegal if carried out in the UK. An example would be companies involved in the legalised cannabis industry abroad. Please ensure you carry out careful due diligence on these types of investments before investing. If you have any concerns please seek independent legal advice.
If you are planning to directly or indirectly engage in any form of business, or to remit or receive funds (in any currency) that may involve the countries with financial trade sanctions imposed on them, or an individual or entity who has been specially designated - please contact us beforehand, as transactions could otherwise be delayed, rejected, or frozen.
The Financial Conduct Authority has the power to impose an unlimited financial penalty on any individual (whether or not they are employed in the financial sector) where it can be proven that market abuse has occurred.
You can find further information about the Market Abuse Regulation on the Financial Conduct Authority website at https://www.fca.org.uk/firms/markets/market-abuse or call 0300 500 8082.
At Lloyds Bank we pride ourselves on providing a stable platform for customers to access their share dealing accounts. You can access your account in two ways:
There may be rare occasions when online access is unavailable due to a technical issue. You may want to try accessing through our direct Share Dealing secure site or alternatively, our phone lines will be open for you to trade. Please note: our waiting times may be longer than usual at these times.
Severe market volatility may also impact our ability to place trades so please take a look at the Market Volatility section in our Order Execution Policy (PDF, 227 KB) to understand how orders are placed during these periods.
Lines are open Monday to Friday, 8am to 9pm (Closed weekends).
During a US Bank Holiday we will be open 8am-6pm, Monday – Friday.
During a UK Bank Holiday we will be open 2pm-9pm, Monday – Friday, for the US Markets.
Calls are monitored and recorded for training and regulatory purposes. Call costs may vary depending on your service provider.
Last updated May 2024
We promise:
This privacy notice explains how companies within Lloyds Banking Group use and look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and your marketing choices. This notice also tells you about your privacy rights and how the law protects you.
This privacy notice will apply to you if you are or have been a customer of Lloyds Banking Group. If you have provided your personal information to Lloyds Banking Group, but you are not a customer, it may also apply to you. For example, if you have applied for a product or raised a complaint with us.
Lloyds Banking Group offers a range of different products and services. Each one may have different requirements for the collection and use of your personal information. For this reason, some sections of this notice do not apply to all Lloyds Banking Group products and services.
This Privacy Notice applies to both personal customer and business customer relationships. For business customer relationships or information, the following definitions apply:
The privacy notice is arranged in three sections:
Personal information and the law |
How personal information is used |
The control you have |
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Personal information and the law This section tells you who we are, what your personal information is, and how we get it. It explains how the law protects you by controlling what is allowed to happen to it. |
How personal information is used This tells you who we share personal information with. It explains what it’s used for in marketing, to provide credit and to combat fraud - and how this can affect you. |
The control you have This section explains your data privacy rights and how you can action them. It also covers how to contact us or the data privacy regulator, or how to make a complaint. |
Personal information and the law |
How personal information is used 8. Who we share your personal information with 9. How we work out what marketing you receive 10. How we use your personal information to make automated decisions 11. Credit Reference Agencies (CRAs) 12. Fraud Prevention Agencies (FPAs) 13. Sending data outside of the UK, Isle of Man, Channel Islands and EEA |
The control you have |
This section gives you the legal name of the company that holds your personal information. This is known as the ‘legal entity’. It also tells you how you can get in touch with us.
Your personal information will be held by Halifax Share Dealing Limited which trades as Lloyds Bank Direct Investments Service, which is part of Lloyds Banking Group. Lloyds Banking Group is made up of a mix of companies, set up on different legal entities. We'll let you know which you have a relationship with when you take out a product or service with us.
You can find out more about us at Lloyds Banking Group.
Please see the ‘How to contact us’ section to contact us about any of the topics set out in this Privacy notice.
This section sets out the legal reasons we rely on, for each of the ways we may use your personal information.
As well as our Privacy Promise, your privacy is protected by law. This section explains how that works.
'Personal information' means any information that we could use to identify you, directly or indirectly, and any information that relates to you.
Data Protection law only applies to personal information.
Data Protection law says that we can use personal information only if we have a proper reason to do so. This includes sharing it outside Lloyds Banking Group. The law says we must have one or more of these reasons:
When we have a business or commercial reason of our own to use your personal information, this is called a ‘legitimate interest’. We’ll tell you what that is, if we are going to rely on it as the reason for using your personal information. Even then, it must not unfairly go against your interests.
You have the right to object to use of your personal information in this way. You can do this by telling us anything that we may need to consider, to understand if our use of your personal information is fair. Please see the ‘Your data privacy rights’ section for more information.
The law and other regulations treat some types of sensitive personal information as special. This personal information is called ‘special categories of personal information’. We won’t collect or use these types of personal information without your consent unless the law allows us to do so. If we do, it will only be when it is necessary:
Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. This is also where we tell you what our legitimate interests are where it is the reason for using your personal information.
We may rely on different reasons for using the same personal information, as this depends on the situation. For example, we may use your personal information to make an automated decision about you. This could be because of a legal duty, or to fulfil a contract we’ve made with you.
Our reasons for using your personal information |
What we use your personal information for |
Our legitimate interests |
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Our reasons for using your personal information Serving you as a customer |
What we use your personal information for |
Our legitimate interests |
Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests
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Our reasons for using your personal information Business improvement |
What we use your personal information for |
Our legitimate interests |
Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests
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Our reasons for using your personal information Managing our operations |
What we use your personal information for |
Our legitimate interests |
Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests
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Our reasons for using your personal information Managing security, risk and crime prevention |
What we use your personal information for |
Our legitimate interests |
Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests
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Our reasons for using your personal information Business management |
What we use your personal information for |
Our legitimate interests |
Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests
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Our reasons for using your personal information
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What we use your personal information for
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Our legitimate interests |
Our reasons for using your personal information |
What we use your personal information for |
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Our reasons for using your personal information
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What we use your personal information for
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Our reasons for using your personal information
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What we use your personal information for
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Our reasons for using your personal information
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What we use your personal information for
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Our reasons for using your personal information
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What we use your personal information for
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This explains the meaning of the different types of personal information that data protection law covers.
We collect, use and hold many different kinds of personal information. The information we collect and use for you will depend on what products and services you have with us. Some of this information we may have received directly from you, some of it we may have learned or created by studying your accounts or transactions, or we may have received it from outside of the Lloyds Banking Group.
Even though we may not use all of these types of information for you, we have listed them here to help you understand them.
Type of personal information |
Description |
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Type of personal information Financial |
Description Your financial position, status and history. |
Type of personal information Contact |
Description Your name, where you live and how to contact you. |
Type of personal information Socio-Demographic |
Description This includes details about your work or profession, nationality, education and where you fit into general social or income groupings. |
Type of personal information Transactional |
Description Details about payments to and from your accounts, such as where you spend your money and what you buy, and details about insurance claims you make. |
Type of personal information Contractual |
Description Details about the products or services we provide to you. |
Type of personal information Locational |
Description Data we get about where you are. This may come from your mobile phone or the place where you connect a computer to the internet. It can also include shops where you can buy something with your card. |
Type of personal information Behavioural |
Description Details about how you use products and services from us and other organisations, and information about your visits to our websites, branches or offices. |
Type of personal information Technical |
Description Details on the devices and technology you use, including your Internet Protocol (IP) address. |
Type of personal information Communications |
Description What we learn about you from letters and emails you write to us, conversations between us, interactions you have with us on social media, and your use of our web chat. |
Type of personal information Social Relationships |
Description Your family, friends, and other relationships. |
Type of personal information Open Data and Public Records |
Description Details about you that are in public records such as the Electoral Register, and information about you that is openly available on the internet. |
Type of personal information Usage Data |
Description Other data about how you use your products and services. |
Type of personal information Documentary Data |
Description Details about you that are stored in documents in different formats, or copies of them. This could include things like your passport, driving licence, or birth certificate. |
Type of personal information Gender Identity |
Description Information about the gender that you may identify as. |
Type of personal information Special categories of personal information |
Description The law and other regulations treat some types of personal information as special. We’ll only collect and use these if the law allows us to do so:
You can read how we may use special types of personal information in the table ‘How the law protects you’. |
Type of personal information Choices |
Description Any permissions, consents or preferences that you give us. This includes things like how you want us to contact you or if you prefer large-print formats. |
Type of personal information National Identifier |
Description A number or code given to you by a government to identify who you are. This may be a National Insurance or social security number, or Tax Identification Number (TIN). |
This section lists all the places where we get data that counts as part of your personal information.
We may collect personal information about you from other Lloyds Banking Group companies and any of these sources:
This covers data that you give, and data provided by people linked with you or your business’s product or service, or people working on your behalf.
This could mean a joint account holder, trustee, fellow company director or partner.
This covers two things: details about how and where you access our services, and account activity that is shown on your statement.
This is to do with something called Open Banking, which gives you more freedom and control to use your own banking data. It can make it easier for you or your business to shop around for products like credit cards, savings and current accounts.
This section explains how long we may keep your personal information for and why
We will keep your personal information for as long as you have a product or are using a service from us, and in most situations, for up to 7 years after. The reasons we may do this are:
We may keep your personal information for longer than 7 years if we archive it for historical purposes or if we can’t delete it for legal, regulatory or technical reasons. For example, we have to hold pension transfer information indefinitely.
We’ll only use your personal information for those purposes and will make sure that your privacy is protected.
You can choose not to give us personal information. In this section, we explain the effects this may have.
We may need to collect personal information by law, or to enter into or fulfil a contract we have with you.
If you choose not to give us this personal information, it may delay or prevent us from fulfilling our contract with you, or doing what we must do by law. It may also mean that we can’t run your products or services. It could mean we cancel a product or service you have with us.
We sometimes ask for personal information that is useful, but not needed by law or a contract. We’ll make this clear when we ask for it. You don’t have to give us these extra details, and it won't affect the products or services you have with us.
This section explains how we use data on our websites, apps and emails
We may use cookies and similar tracking technologies on our websites and apps, and in emails we send you.
Cookies are small computer files that get sent to your computer, tablet or mobile device by websites when you visit them. They stay on your device, so that when you visit the website again, it knows that you have been there before and can give you a better experience.
Cookies store information about your visits to that website, such as your choices, the type of device you use to connect to it, where you were when you connected, and the pages you visited on that site. Even where this information does not have personal details about you or your business, it is still protected by this Privacy Notice.
We review how you interact with emails we send you by using small images that you cannot see called ‘pixels’ within our emails. These pixels allow us to capture some information about emails we’ve sent you, such as:
This is called ‘email tracking’. We use this information to help us understand how effective our emails are, and to improve our communications with you.
We also place trackers on SMS messages we send that capture similar information: whether you’ve received the message, and whether you’ve opened it. We use this information for the same reasons as above.
To find out more about how we use cookies and email tracking, please see our cookies policy | Lloyds Bank
We may share your personal information with other companies in the Lloyds Banking Group. We may also share it with outside organisations such as credit card providers, insurers or tax authorities. This is so that we can provide you with products and services, run our business, and obey rules that apply to us. Here we list all the types of organisations that we may share your personal information with.
We may share your personal information with other companies in the Lloyds Banking Group. These companies may use different brand names. For details of our brands, please see the ‘Who we are’ section.
We share the information to make sure our records are accurate. For example, if you hold products with different brands in the Group, and you update your information with one of them, we may share this information with the other brands you hold products with.
We also share the information to help us provide you with products and services. For example, we could use information we learn about you from your transaction history with one of our brands to support an insurance product application with another brand.
We work with third parties outside of the Lloyds Banking Group who provide products or services under our brand names. If you apply for one of these products, we may share information about you with the third party. If we want to share information in this way, we, or the third party will tell you before we do so.
This means official bodies that include:
Outside companies we work with to provide services to you and to run our business.
We share personal information with insurance industry companies to process claims and help reduce fraud. We do that in these ways:
These are organisations that we may need to share your personal information with, because of what you can do with the product or service you have with us.
Outside companies we use to provide our services, help grow and improve our business.
Learn more about how we use your information to make automated decisions.
Outside companies you may use
This could include:
We may also share your personal information if the ownership of products or services or the make-up of Lloyds Banking Group changes in the future:
We may share or sell some information to other companies outside Lloyds Banking Group, but only when we have removed any personal details, so that no-one’s identity can be known or found out.
We and those other companies do this to help them learn about the types of customers they have, how customers use their products, and how their products perform. It also helps us to learn about the markets we each operate in and how our competitors perform. The law says data is not considered to be personal information after customer identities have been removed.
One of the ways we can share information without revealing customers' identities is by grouping customers' information together. Companies can use this grouped customer information to look for general patterns and trends in the information, without knowing individual customer identities.
For example, we might provide them with information about:
To create this information, we analyse all of the details we hold about you and other customers. This includes information about your current and past products and services you have with us.
This section tells you how we decide what marketing to show or send you. It also explains how we work out what you may be interested in.
We may use your personal information to make decisions about what products, services and offers we think you may be interested in. This is what we mean when we talk about ‘marketing’. We may send you carefully selected messages on products and offers from ourselves, other companies within Lloyds Banking Group and selected third parties.
We can only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your personal information. It must not conflict unfairly with your own interests.
The personal information we have for you is made up of what you tell us, and data we collect when you use our services, or from outside organisations we work with. We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
We use the information to understand what kind of things you like, special events in your life, and how you react to different kinds of marketing material.
This is called profiling for marketing purposes. It helps us to decide what products, services and offers we can promote to you. We may also conduct profiling for other purposes – please see 'Tailoring products and services' under 'How we use your information to make automated decisions' for further information.
You can contact us at any time and ask us to stop using your personal information this way. Please see the ‘Your data privacy rights’ section for more information, and the ‘How to contact us’ section to contact us about this.
We may show or send you marketing material online (on our own and other websites including social media), in our own and other apps, or by email, mobile phone, post or through smart devices and other digital channels.
You can tell us to stop sending you marketing at any time. Whatever you choose, we’ll still send you statements and other important information such as changes to your existing products and services.
You can also tell us not to collect your personal information for marketing purposes while you are using our websites or mobile apps. If you do, you may still see some marketing, but it may not be tailored to you. See our Our cookie policy | Lloyds Bank for details about how we use this information to improve our websites and mobile apps.
We may ask you to confirm or update your choices, if you take out any new products or services with us in the future. We’ll also ask you to do this if there are changes in the law, regulation or the structure of our business.
If you change your mind, you can contact us to update your choices at any time. Please see the ‘Your data privacy rights’ section for more information, and the ‘How to contact us’ section to contact us about this.
Here we tell you how we use automated systems to make decisions about you and your money. We also explain your right to challenge decisions made this way.
We sometimes use systems to make automated decisions about you or your business. This helps us to make sure our decisions are quick, fair, efficient and correct, based on what we know. Automated decisions can affect the products, services or features we may offer you now or in the future, or the price we charge for them. They are based on personal information that we have or that we are allowed to collect from others.
Some of our systems learn from this information to make sure our automated decisions stay accurate and fair. This is sometimes known as ‘artificial intelligence’ or ‘machine learning’.
Here are the types of automated decisions we make:
We may decide what to charge for some products and services based on what we know. For example, if you use our online mortgage calculator, it will use the personal financial details you put in to estimate the kind of mortgage we may offer you. If you apply for insurance, we’ll compare what you tell us with other records to work out how likely you are to make a claim. This will help us to decide whether to offer you the product and what price to charge you.
The personal information we have for you is made up of what you tell us, and information we collect when you use our services, or from outside organisations we work with. We study this to form a view on what we think you may do, want, or need. This is how we decide which products, services and offers may be relevant for you.
Profiling for other non-marketing purposes
Sometimes we use your personal information to create a profile about you, for purposes other than marketing or making automated decisions about you. This means we build up a picture over time of your tastes, and things we think you may need, want or do based on how you interact with us. This may be changed into a ‘score’ or number we add to your record with us.
We use this information to place you in groups with similar customers. These are called customer segments. We use these to study and learn about our customers’ needs. It helps us to design different products, services and offers for different customer segments, and to manage our relationships with them. It also helps us tailor what individuals see on our own and other websites and mobile apps, including social media.
We also use customer segments from outside companies we work with, such as social media. We ask them for groups of people who are like you, or have interests that are like yours in some ways. These companies help us look for new customers who may be interested in products, services or offers that our existing customers are interested in.
You can ask us to stop using your information in this way. Please see the ‘Your data privacy rights’ section, and the ‘How to contact us’ section for details about how to do this.
We use your personal information to help decide if your personal or business accounts may be being used for fraud or money-laundering. We may detect that an account is being used in ways that fraudsters work. Or we may notice that an account is being used in a way that is unusual for you or your business. If we think there is a risk of fraud, we may stop activity on the accounts or refuse access to them.
When you open an account with us, we check that the product or service is relevant for you, based on what we know. We also check that you or your business meet the conditions needed to open the account. This may include checking age, residency, nationality or financial position. It may mean we can’t offer you the account you want.
We use a system to decide whether to lend money to you or your business, when you apply for credit such as a loan or credit card. This is called credit scoring. It uses past data to assess how you’re likely to act while paying back any money you borrow. This includes data about similar accounts you may have had before.
Credit scoring uses data from three sources:
It gives an overall assessment based on this. Banks and other lenders use this to help us make responsible lending decisions that are fair and informed.
Credit scoring methods are tested regularly to make sure they are fair and unbiased.
This credit score can determine whether we’ll give you credit or allow you to take another product or service.
You can object to an automated decision we have made and ask that a person reviews it.
If you want to know more about these rights, please see the ‘Your data privacy rights’ section for more information, and the ‘How to contact us’ section to contact us about this.
This section explains how we work with outside companies to decide whether to lend you money through products like credit cards or loans. It also explains how we manage our products during your relationship with us. It explains what we do and why we do it.
We carry out credit and identity checks when you apply for a product or services for you or your business. We may use Credit Reference Agencies to help us with this.
We’ll go on sharing your personal information with CRAs during your relationship with us. From time to time, we may also search information that the CRAs have to help us manage your accounts.
We’ll share your personal information with CRAs and they’ll give us information about you. The data we exchange can include:
We’ll use this data to:
This will include details of money going into the account, and the account balance. If you borrow, it will also include details of your repayments, and whether you repay in full and on time. We’ll also tell the CRAs when you settle your accounts with us. The CRAs may give this information to other organisations that want to check your credit status.
When we ask CRAs about you or your business, they’ll note it on your credit file. This is called a credit search. Other lenders may see this and we may see credit searches from other lenders.
If you apply for a product with someone else, we’ll link your records with theirs. We’ll do the same if you tell us you have a spouse, partner or civil partner – or that you are in business with other partners or directors.
You should tell them about this before you apply for a product or service. It’s important that they know your records will be linked together, and that credit searches may be made on them.
CRAs will also link your records together. These links will stay on your files unless one of you asks the CRAs to break the link. You’ll normally need to give proof that you no longer have a financial link with each other.
You can find out more about the CRAs on their websites, in the Credit Reference Agency Information Notice (CRAIN). This includes details about:
Here are links to the information notice for each of the three main Credit Reference Agencies:
TransUnion: www.transunion.co.uk/crain or call 0330 024 7574
Equifax: www.equifax.co.uk/crain or call 0333 321 4043 or 0800 014 2955
Experian: www.experian.co.uk/crain or call 0344 481 0800 or 0800 013 8888
We use these agencies mainly with UK, Isle of Man or EEA products and customers. For non-UK, Isle of Man or EEA products and customers, we may not use these agencies. We may instead use other regional CRAs. Please see the ‘How to contact us’ section if you’d like to speak to us about this.
This section deals with information we share outside our group to help fight financial crime. This includes crimes such as fraud, money-laundering and terrorist financing.
We may need to confirm your identity before we provide products or services to you or your business. This may include carrying out fraud checks at the point of sale.
Once you have become a customer of ours, we’ll share your personal information as needed to help combat fraud and other financial crime. The organisations we share data with are:
Throughout our relationship with you, we and these organisations exchange data to help prevent, deter, detect and investigate fraud and money-laundering.
We and these organisations can’t use your personal information unless we have a proper reason to do so. It must be needed either for us to obey the law, or for a ‘legitimate interest’.
When we have a business or commercial reason of our own to use your personal information, this is called a ‘legitimate interest’. We’ll tell you what that is, if we are going to rely on it as the reason for using your personal information. Even then, it must not unfairly go against your interests.
We’ll use the personal information to:
We or an FPA may allow law enforcement agencies to access your personal information. This is to support their duty to prevent, detect, investigate and prosecute crime.
These other organisations can keep personal information for different lengths of time, up to six years.
These are some of the kinds of personal information that we use:
The information we have for you or your business is made up of what you tell us, and data we collect when you use our services, or from third parties we work with.
We and other organisations acting to prevent fraud may process your personal information in systems that look for fraud by studying patterns in the data. We may find that an account or policy is being used in ways that fraudsters work. Or we may notice that an account is being used in a way that is unusual for you or your business. Either of these could indicate a risk of fraud or money-laundering against a customer, the bank or the insurer.
If we or an FPA decide there is a risk of fraud, we may stop activity on the accounts or block access to them. FPAs and cross-industry organisations may also keep a record of the risks that you or your business may pose.
This may result in other organisations refusing to provide you with products or services, or to employ you.
FPAs and other organisations we share data with for these purposes may send personal information to countries outside the UK, Isle of Man, Channel Islands and European Economic Area (‘EEA’). This may include countries where the UK Government has decided that your data will be protected to UK standards. If the data is sent to another type of country, the FPAs or other organisations will make sure your data stays protected to the same standard as the EEA by making sure appropriate safeguards are in place. This may include following international frameworks for making data sharing secure.
The main Fraud Prevention Agency we use, CIFAS, has published more information about data transfers:
CIFAS - https://www.cifas.org.uk/fpn
This section tells you about the safeguards that keep your personal information safe and private, if it is sent outside the UK, Isle of Man, Channel Islands and EEA.
We’ll only send your data outside of the UK, Isle of Man, Channel Islands and European Economic Area (‘EEA’) to:
For example, if you book a hotel in Australia with your Lloyds Banking Group card, we’ll send the details necessary to fulfil that payment to the hotel’s bank.
For example, we share information about US citizens with the US tax authority.
If we do transfer your personal information outside the UK, Isle of Man, Channel Islands and EEA to our suppliers, we’ll make sure it’s protected to the same extent as in the UK, Isle of Man, Channel Islands and EEA. We’ll use one of these safeguards:
This section explains your data privacy rights and how to contact us about them.
You have several rights around use of your personal information. Following is a list of these rights, including a description and, if applicable, how to contact us about them. These rights do not apply in all scenarios.
You have the right to be informed about the collection and use of your personal information. This means that we should provide you with details of how we use your personal information. This Data Privacy Notice is an example of this.
You have the right to access a copy of your personal information, referred to as a Subject Access Request (SAR). Please see the ‘How to get a copy of your personal information’ instructions in the ‘How to contact us’ section.
You have the right to question any information we have about you that you think is incorrect. We’ll take reasonable steps to check this for you and correct it. Please visit one of our branches, or see the ‘How to contact us’ section if you want to do this.
You have the right to delete or remove your personal information. This is also known as ‘the right to be forgotten’. We don’t always have to agree to this, for example if there are legal or other reasons why we need to keep or use the information. If this is the case, we’ll explain our reasons to you. Please see the ‘How to contact us’ section if you want to do this.
You have the right to restrict the processing of your personal information. This means that you can ask us to limit what we use your information for, for a period of time. You can do this if you think that your personal information is not accurate, has been used unlawfully, is not relevant to us anymore, or if you have already asked us to stop using your personal information but you are waiting for us to tell you if we are allowed to keep on using it.
If we do restrict your personal information in this way, we won’t use or share it in other ways while it is restricted. This means that we may not be able to provide you some of your products or services while the restriction is in place. Please see the ‘How to contact us’ section to do this.
You have the right to get certain personal information from us as a digital file. This means you can keep and use it yourself and give it to other organisations if you choose to. If you want, we’ll give it to you in an electronic format that can be easily re-used, or you can ask us to pass it on to other organisations for you. Please see the ‘How to contact us’ section to do this.
You have the right to object to us using your personal information for marketing purposes, and we must act on this. You can also object to any use of your information where we have given ‘legitimate interest’ as our reason for using it. You must tell us the reason for the objection and how it affects you as an individual.
We can refuse your objection if we can show that there are legal or other official reasons why we need to keep or use the information. If this is the case, we’ll explain our reasons to you. Please see the ‘How to contact us’ section if you want to object to us using your information.
You have rights around automated decision making and profiling. Automated decision making means a decision made solely by automated means, without any human involvement. Profiling means the automated processing of your personal information to evaluate certain things about you. You have the right to information about these kinds of processing, and the right to challenge and ask for a human to review an automated decision.
You can do this when an automated decision is made about you, or you can see the ‘How to contact us’ section to speak to us about this. Please see the ‘How we work out what marketing you receive’ section for more information on profiling and see the ‘How we use your information to make automated decisions’ section for more information on automated decision making.
Where consent is our reason for using your personal information you have the right to withdraw that consent at any time. If you withdraw your consent, we may not be able to provide certain products or services to you. If this is the case, we’ll tell you. You can manage your choices for activities like marketing through your internet or mobile banking applications, by visiting one of our branches, or see the ‘How to contact us’ section to speak to us about this.
This section gives details of how to contact us about how we use your personal information. It also shows you where you can get in touch with the government regulator.
If you have a question about how we use your personal information, or would like to speak to us about a Data Privacy Individual Rights Request
You can call us on 0345 720 3040 (+44 1132 421984 from outside the UK)
We may monitor or record your calls. Lines are open 8am to 6pm, 7 days a week.
If you have a hearing or speech impairment, you can also call us using Relay UK. If you use a textphone, just add 18001 before the number you're calling. On a smartphone, tablet or computer, you can call through the Relay UK app. There's more information on the Relay UK help pages Help | Relay UK (bt.com
If you’re Deaf and a BSL user, you can talk to us live through a BSL interpreter online with our BSL SignVideo service.
To get a copy of all the personal information we hold about you, fill in our Data Subject Access Request form.
or write to us at this address:
Data Subject Access Request Team (C41)
Charlton Place
Charlton Road
Andover
Hants
SP10 1RE
You can contact our Group Data Protection Officer by writing to the following address:
LBG Data Protection Officer
Lloyds Banking Group
PO BOX 548
Leeds
LS1 1WU
If you are unhappy with how we have used your personal information, you can contact us using our secure online contact
Or you can call us on 0345 606 0560 or +44 (0) 113 279 7518 from outside the UK, Monday to Friday, 8am to 9pm (Closed weekends and English Bank Holidays). Calls may be monitored or recorded.
You also have the right to complain to the regulator, and to lodge an appeal if you’re not happy with the outcome of a complaint.
In the UK this is the Information Commissioner’s Office. Find out on their website how to report a concern.
In Jersey, please contact the Office of the Information Commissioner
In Guernsey, please contact the Office of the Data Protection Commissioner
In Isle of Man, please contact the Information Commissioner
Download a copy of this information (PDF, 336 KB)
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Last updated: May 2024
Your stock and cash are safe as there are two layers of protection; segregation of assets and the Financial Services Compensation Scheme (FSCS).
Customer assets are segregated from the firm’s assets and so would be available to be returned to you in the unlikely event that we were to cease trading. In the extremely unlikely event of this segregation failing then you would be able to claim under the FSCS up to a value of £85,000.
Find out more about how we keep your assets safe (PDF, 71 KB)
Stock - all customer stock held by us is registered into the name of a nominee company controlled by us. This is a non-trading company and the record of accounts clearly identifies those stocks as being held on behalf of customers.
Cash - all customer money is held in bank accounts specifically designated as holding client money. This clearly distinguishes client money accounts from those accounts maintained by us for our own money.
This means that in the event of our insolvency customer stock and cash would be ring-fenced. The administrative receiver, who would need to be approved by the Financial Conduct Authority, would be prevented from distributing the assets from these accounts to anyone other than the customers to whom it belonged.
We are a participant in the Financial Services Compensation Scheme. Customers categorised as a retail client may be able to make a claim on this scheme if we default in our obligations to them. Compensation of up to 100% of the first £85,000 of assets held is available to eligible claimants.
This limit is applied to the aggregated total of any stock or cash held across the following brands which we administer:
For example, if you held an account with Lloyds Bank Direct Investments plus an account with Halifax Share Dealing, your holdings in both accounts would be aggregated together for the purposes of eligibility for the FSCS.
If you ask, we will send you a summary of your rights under the Financial Services Compensation Scheme. Further information can also be obtained from http://www.fscs.org.uk/
We factor in a number of criteria, including; price; speed; likelihood of execution; likelihood of settlement; costs; size; plus other factors that are relevant to the deal.
We consider price and speed as the two primary factors, when we execute your orders.
To give you the most protection we treat all our customers in the same way.
For information on our policy that outlines how we execute your orders, please see the current Order Execution Policy (PDF, 227 KB).
We conduct target market checks for all of the assets on the Lloyds Direct Investments platform in accordance with MiFID II requirements.
Our target market is:
Assets compatible with distribution to retail clients on an execution only basis when non-complex.
Assets not compatible with this definition will not be included in the asset universe. This includes those assets targeted:
We primarily use the EMT (European MiFID Template) and the KIID/KID (Key Investor Information Document/ Key Information Document) to provide us with target market information and have not knowingly onboarded assets that are outside this.
Details of the funds we offer can be found in the Research Centre
We regularly review data from investment managers to make sure the funds they offer continue to meet internal and regulatory standards.
Any managers declaring that their investments fall below the standard may have them removed from sale, until they improve. You will still be able to hold any existing investments you have already bought.
The Financial Conduct Authority (FCA) who regulate investments in the UK have rules for investment managers to make sure the service they provide offers good value.
This includes a requirement to produce a ‘value assessment’, which can include measures such as:
Quality of service – how good the investment managers customer service is
Fund performance – how well the fund has performed compared to its objectives and to similar investments
Cost of funds – whether the fees charged are reasonable considering the expenses of managing the investment
Comparable market rates – whether the investment costs are in line with other providers
Economies of scale – whether the investment is managed efficiently and any savings are passed onto customers
Comparable services – how the management charges compare to similar services
Unit classes – whether there is a cheaper version of this investment available
Most importantly the investment manager should state whether their fund provides value overall. If an investment manager tells us their fund is not providing value, then we may remove it from sale while action is taken by them.
Each investment manager will show this on their website or you can contact them by email/telephone/letter to request Value Assessment information
We are not able to give personal investment advice but we recommend you ask your investment manager for information before you make your decision. Please bear in mind your personal tax circumstances.
If you would like personal advice you can find an advisor to help you at www.pimfa.co.uk
Value assessments are part of a regular continuing review process so it is quite possible that assessment ratings could change in the future. You can check on your investment by going to the investment manager’s website
HSDL is subject to the public disclosures requirements under the Investment Firm Prudential Regime (IFPR) as defined under the FCA’s prudential handbook, MIFIDPRU.
HSDL undertakes activities within the scope of the UK Markets in Financial Instruments Directive (MiFID) and is therefore subject to the prudential requirements of the IFPR contained in the FCA’s MIFIDPRU Handbook. HSDL is required to publish disclosures in accordance with the provisions outlined in Chapter 8.
HSDL makes available its disclosures on an annual basis and a standalone copy of these disclosures is located on the Lloyds Banking Group plc website: https://www.lloydsbankinggroup.com/investors/financial-downloads.html
To locate the disclosures for HSDL please select “Other Subsidiaries” from the Company drop down list and the year that is required. The web page will contain a number of LBG subsidiaries listed alphabetically. Please note that HSDL first became subject to the MIFIDPRU disclosure requirements from 31st December 2022, so there are no records earlier than this date.
All calculations are determined in line with HSDL’s financial year end reference date 31st December.
Lloyds Share Dealing is an online broker, allowing customers to buy and sell shares in UK and international listed companies across a range of markets. The Lloyds service is operated by Halifax Share Dealing Limited (‘HSDL’ or the ’Company’).
HSDL has been operating since 1997, when it was initially set up to support the flotation of the Halifax Building Society. Since then HSDL has expanded into one of the UK’s largest execution only stockbrokers.
HSDL is the core business stockbroking arm, and a wholly owned subsidiary of, Lloyds Banking Group plc (the ‘Group’) and is authorised and regulated by the Financial Conduct Authority as an investment firm. As an independent subsidiary of the Group, HSDL has its own board of directors and governance structure.
HSDL is led by a Board comprising an intragroup Non-Executive Chair, internal (to Group) Non-Executive Directors and Executive Directors. The Board is collectively responsible for the long term success of the company. It achieves this by setting the strategy and overseeing delivery against it, establishing the culture, values and standards of the business, setting risk appetite and ensuring that the business manages risk effectively, monitoring financial performance and reporting and ensuring that appropriate and effective succession planning arrangements are in place.
The Board has delegated to management the power to make decisions on operational matters, including those relating to capital, liquidity and market risk, within an agreed framework.
The roles of the Chair and the Board and its governance arrangements, including the schedule of matters specifically reserved to the Board for decision, are reviewed annually.
Name |
Position |
Number of Directorships outside HSDL* |
---|---|---|
Name Donald MacKechnie |
Positionwithin HSDL Chair of HSDL |
Number of Directorships outside HSDL* 0 |
Name Jonathan Anderson |
Positionwithin HSDL Independent Non-Executive Director |
Number of Directorships outside HSDL* 1 |
Name Paul MacMahon |
Positionwithin HSDL Independent Non-Executive Director and Chair of HSDL Risk Committee |
Number of Directorships outside HSDL* 1 |
Name Mark Skinner |
Positionwithin HSDL Independent Non-Executive Director and Chair of HSDL Audit Committee |
Number of Directorships outside HSDL* 3 |
Name Jackie Leiper |
Positionwithin HSDL Executive Director |
Number of Directorships outside HSDL* 1 |
Name Scott Guild |
Positionwithin HSDL Executive Director |
Number of Directorships outside HSDL* 0 |
Name Manuel Pardavila-Gonzalez |
Positionwithin HSDL Executive Director |
Number of Directorships outside HSDL* 0 |
* Excluding those within Lloyds Banking Group or in organisations not pursuing commercial objectives
Directors are appointed by the Board or by the shareholder in accordance with the Group’s internal governance processes applicable to subsidiary companies.
All new directors (both Executive and Non-Executive) are offered an induction session prior to their appointment dealing with their duties and responsibilities, and setting out what is expected of them in their role as a director. In addition, regular training and information sessions on specific topics of interest / relevance are made available to directors on an ongoing basis, delivered by both internal Group personnel and external third parties.
The Board is supported by its Risk Committee, which makes recommendations to the Board on matters delegated to it, in particular in relation to internal control, risk, financial reporting and governance. This enables the Board to spend a greater proportion of its time on strategic, forward looking agenda items. The Risk Committee is chaired by an experienced Chair. The Committee Chair reports to the Board on the activities of the Committee at each Board meeting. The Firm is not required to set up a management body risk committee under MIFIDPRU rule 7.3.1R, but has chosen to do so.
The Terms of Reference for the Board’s Risk Committee can be found below.
The Board places great emphasis on ensuring that its membership reflects diversity in its broadest sense. Consideration is given to the combination of demographics, skills, experience, race, age, gender, educational and professional background, and other relevant personal attributes on the Board to provide the range of perspectives, insights and challenge needed for good decision making. Board membership is approved in accordance with the strategy, business plan, policies and governance framework set by the Lloyds Banking Group.
New appointments are made on merit, taking account of the specific skills and experience, independence and knowledge needed to ensure a rounded Board and the diversity benefits each candidate can bring to the overall Board composition.
HSDL is working towards the ambition set in the Lloyds Board Diversity Policy with further details available in the board diversity policy
The Chair of the Board leads a rolling review of the Board’s effectiveness and that of its Committees and individual Directors. The evaluation process provides an opportunity to consider ways of identifying greater efficiencies, maximising strengths and highlighting areas for further development and improvement.
There are certain matters which are reserved exclusively for the Board (‘Matters Reserved for the Board’) as set out below. The Board will approve these matters in accordance with the strategy, business plan, policies and governance framework set by the Group.
1. Strategy and Management |
|
---|---|
1. Strategy and Management 1.1 |
Responsibility for the overall leadership of the Company and setting the Company’s values and standards. |
1. Strategy and Management 1.2 |
Approval of the Company’s strategic aims and objectives. |
1. Strategy and Management 1.3 |
Approval of the annual operating and capital expenditure budgets and any material changes to them. |
1. Strategy and Management 1.4 |
Oversight of the Company’s operations ensuring:
|
1. Strategy and Management 1.5 |
Review of performance in the light of the Company’s strategic aims, objectives, business plans and budgets and ensuring that any necessary corrective action is taken. |
1. Strategy and Management 1.6 |
Extension of the Company’s activities into new business. |
1. Strategy and Management 1.7 |
Any decision to cease to operate all or any material part of the Company’s business. |
2. Structure and Capital |
|
---|---|
2. Structure and Capital 2.1 |
Changes relating to the Company’s capital structure. |
2. Structure and Capital 2.2 |
Major changes to the Company’s corporate structure. |
2. Structure and Capital 2.3 |
Changes to the Company’s management and control structure. |
3. Financial Reporting and Controls |
|
---|---|
3. Financial Reporting and Controls 3.1 |
Approval of interim and annual financial statements. |
3. Financial Reporting and Controls 3.2 |
Approval of any interim and final dividends. |
3. Financial Reporting and Controls 3.3 |
Approval of the Annual Report & Accounts. |
3. Financial Reporting and Controls 3.4 |
Approval of any significant change in accounting policies or practices. |
4. Board Membership, Board Committees and Corporate Governance |
|
---|---|
4. Board Membership, Board Committees and Corporate Governance 4.1 |
Determining Board structure, size and composition, including appointments and removals. |
4. Board Membership, Board Committees and Corporate Governance 4.2 |
Ensuring adequate succession planning for the Board so as to maintain an appropriate balance of skills and experience. |
4. Board Membership, Board Committees and Corporate Governance 4.3 |
Selection of chair of the Board. |
4. Board Membership, Board Committees and Corporate Governance 4.4 |
Approval of the high level Board delegations, including the matters reserved to the Board. |
4. Board Membership, Board Committees and Corporate Governance 4.5 |
Membership and chair of Board committees. |
4. Board Membership, Board Committees and Corporate Governance 4.6 |
Approval of Board committee terms of reference. |
4. Board Membership, Board Committees and Corporate Governance 4.7 |
Appointment and removal of the company secretary. |
4. Board Membership, Board Committees and Corporate Governance 4.8 |
Appointments to Boards of subsidiaries. |
4. Board Membership, Board Committees and Corporate Governance 4.9 |
Authorising conflicts of interest. |
5. Delegation of Authority |
|
---|---|
5. Delegation of Authority 5.1 |
Approval of the delegated levels of authority. |
5. Delegation of Authority 5.2 |
Establishing Board committees and approving their terms of reference. |
5. Delegation of Authority 5.3 |
Receiving reports from Board committees on their activities. |
5. Delegation of Authority 5.4 |
Putting in place appropriate levels of signing authorities on behalf of the Company and approving appropriate Powers of Attorney. |
6. Risk Management and Corporate Governance |
|
---|---|
6. Risk Management and Corporate Governance 6.1 |
Ensuring the Company manages risk effectively by:- |
6. Risk Management and Corporate Governance 6.2 |
Ensuring that the executive management of the Company: (a) establishes and maintains appropriate systems to plan and control business operations and risks and to comply with relevant legislation and regulations; and |
6. Risk Management and Corporate Governance 6.3 |
Undertaking a rigorous annual review of its own performance, that of its committees and individual directors, and the division of responsibilities. |
6. Risk Management and Corporate Governance 6.4 |
Review of the company’s overall corporate governance requirements. |
7. Contracts & Agreements |
|
---|---|
7. Contracts & Agreements 7.1 |
Approval of new contracts where the cost impact of the lifetime value exceeds £1m and existing contracts where the cost impact exceeds £1m. |
7. Contracts & Agreements 7.2 |
Approval of any contract outside the normal course of business, which exposes the Company or one of its subsidiary companies to unlimited legal liability. |
8. Other Matters |
|
---|---|
8. Other Matters 8.1 |
Adoption of applicable Lloyds Banking Group Principles, Policies and Procedures. |
Terms of ReferencePDF opens in new tab (PDF, 134 KB)
Committee Chair
Paul MacMahon
Committee Chair
Mark Skinner
Remuneration, Nomination and Audit Committees are held at Group (parent entity) level. Visit the Group website for further details.
Memorandum and articles of association (PDF, 159 KB) of Halifax Share Dealing Limited.
Find out how we protect you and how to keep yourself safe online.
What is 3D Secure authentication and how does it work?
3D Secure authentication is a system backed by major card providers and is designed to protect you during online transactions by checking that it’s really you. For example, you may need to enter a passcode your debit card provider sends to your mobile phone when you’re funding your account. Or, you may need to log into your bank’s App on a device you’ve registered with them as ‘trusted’. If you aren’t able to access an App or don’t have a mobile phone, then you can also receive passcodes on your landline.
What are the benefits?
The additional checks have been designed to protect you from online fraud by checking that it’s really you. You may have already seen these extra security checks if you’ve shopped or banked online recently.
Make sure your debit card provider has your latest phone numbers
So you’re ready for these changes and can add money to your account, please check and make sure your debit card provider has your latest phone numbers. Providing them with both your mobile and landline numbers, if you have them, means you’ll always be able to fund your account even if you’re on the move. If your debit card provider has a mobile banking app you should be able to add or update your phone numbers yourself.
You can check which debit card you have linked to your Share Dealing account, by logging on and going to ‘Account Management’.
The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.