Ways to invest
Find the right investment account for you and make your money work harder this tax year.
Pick your own
When you’re comfortable choosing your own shares, funds, and other investments.
Ready-Made
Giving our existing Lloyds online banking customers the easy investment choice created and managed by financial experts.
Investment advice
Personalised advice to help find the right investment for you and reach your financial goals.
ISA ISA Baby
Discover how to make the most of your tax‑efficient allowances this tax year and explore smart, confident ways to make your money work harder.
Clear and competitive pricing
We've made our charges simple and competitive so you can spend more time on what matters.
A name to trust
Since 1765, we've helped Britain prosper by providing financial confidence and peace of mind for our customers of every generation.
No 2 investors are the same
That’s why we deliver investment opportunities, insights and services that work for you.
Our investment accounts
Pick your own
When you’re comfortable choosing your own shares, funds, and other investments.
Share Dealing ISA
Perfect for choosing your own stocks and shares, funds, ETFs and more...
- Create and control your own portfolio.
- ETF Quicklist and Investment tools.
- Invest up to £20,000 this tax year.
- Free regular investing through a regular investment plan.
- All profits are free from UK Capital Gains or UK Income Tax.
Share Dealing Account
When you’ve used your annual ISA allowance but want to keep trading.
- Create and control your portfolio.
- ETF Quicklist and Investment tools.
- No investment limits (tax may apply).
- Free regular investing through a regular investment plan.
Invest Wise accounts
- Free account up to 26 years old.
- Free regular investing through a regular investment plan.
- With a choice of investment types and accounts.
Ready-Made Investments
Exclusive to existing Lloyds online banking customers, Ready-Made Investments are created and managed by experts. Helping take the worry and confusion out of picking investments.
- Invest from £50 a month, or a £500 lump sum.
- Invest up to £20,000 a year free from UK Capital Gains or UK Income Tax.
- If you’ve used your ISA allowance this tax year, invest as much as you like with our Investment Account – returns are subject to tax.
Ready-Made Pension
Ideal for existing Lloyds online banking customers that are looking for a simple way to save for retirement.
- Our experts manage your pension to help maximise growth.
- Open with a transfer, lump sum, or you can set up a regular payment.
- View your pension on the go using our mobile banking app.
Expert advice
Personal financial advice
For customers with £100,000 in sole income or spread across joint savings, Investments or personal pensions.
- Expert financial advisers. UK-based specialists provide a free personalised plan to help you reach your financial goals.
- Tailored advice. Our advisers will work with you to ensure you have the right level of support.
- More than just investing. Comprehensive advice, making sure all parts of your finances are working to meet your goals.
Fees will apply if you take out a product or service.

Banking online
It's simple and safe to manage your investments in our app or on our website.
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Save or invest
Weigh up your saving and investment options to find a combination that works for you.
Starting out?
Read our simple 5-step guide to help decide if investing is right for you.
Important legal information
The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.