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APR stands for Annual Percentage Rate.
APR gives you an estimate of how much your credit card borrowing will cost over a year – as a percentage of the money borrowed.
Sometimes, the interest rate isn’t the only cost of a credit card. To account for this, APR considers both a card’s interest rate and any other standard fees. This means that the APR percentage offers a more complete picture of how much borrowing will cost.
This is the rate offered to the majority of customers. So if you see an advert with a representative APR of 18.9%, then usually at least 51% of applicants are expected to get that rate.
To make comparisons easier, most Representative APR is calculated based on these assumptions:
Most banks and credit card companies use representative APR, so it can be a quick and easy way to compare the differences between two or more cards. However, remember that a simplified comparison like this should be followed up with further research.
Example |
Credit limit |
Standard Purchase Interest Rate (variable) |
Annual card fee |
Representative APR |
---|---|---|---|---|
Example Credit Card A |
Credit limit £1,200 |
Standard Purchase Interest Rate (variable) 18.9% |
Annual card fee £0 |
Representative APR 18.9% |
Example Credit Card B |
Credit limit £1,200 |
Standard Purchase Interest Rate (variable) 18.9% |
Annual card fee £150 |
Representative APR 31.5% |
When you borrow money, you pay interest for the service of borrowing.
Representative APR gives you an estimate of the yearly cost of this borrowing including any standard fees (e.g. Annual Card fees).
The AER or Annual Effective rate (sometimes referred to as Annual Equivalent Rate) is the actual rate for the amount you have borrowed including interest accrued over a 12 month period. The AER is a compounded interest rate, meaning it also includes the impact of accruing interest on interest already billed.
No, the rate advertised is the rate that at least 51% of applicants will be offered. Most card issuers offer a range of APRs, and the actual rate you’ll be offered will depend on your credit score and financial history.
Many credit card issuers provide an eligibility check that helps you find out what card and APR you are likely to be accepted for. At Lloyds Bank, our simple credit card eligibility checker, One Check, only takes about 5 minutes to complete.
No. Besides APR, there are plenty of other factors to take into account.
For example, the fees you might be charged – these may vary between credit card issuers.
How you intend to use your credit card may also change. For example, you may have taken out a credit card to consolidate your card debt and the balance has been paid off. Now you’d like to make a purchase or put your day-to-day spending on a card. Swapping your card means you can have a new credit card that meets your current needs.
It’s best to take the time to research your choice thoroughly.