We're changing the way we look

Discover what’s new

Black horse as the background to a black smartphone.

Different look, but still Lloyds

We are modernising Lloyds, and you may have noticed some changes to the way we look and sound. This includes some new colours, different language and tone. We have also updated our logo that uses the name “Lloyds” instead of “Lloyds Bank” and introduced a fresh take on our iconic black horse. ​

We know most people call us Lloyds and this isn’t the first time in our history we’ve updated our name, but we’re keeping the colour green and our black horse, so you’ll still recognise us. Our legal entity name isn’t changing, so you’ll continue to see “Lloyds Bank” in some of our product and service offerings.

Why we’re changing the way we look​

We’ve had lots of customer input and we’re making these subtle changes to keep our brand fresh and modern so that it stands out in digital channels where we provide most of our products and services.

The Lloyds Bank logo

Different look, but still Lloyds

We are modernising Lloyds, and you may have noticed some changes to the way we look and sound. This includes some new colours, different language and tone. We have also updated our logo that uses the name “Lloyds” instead of “Lloyds Bank” and introduced a fresh take on our iconic black horse. ​

We know most people call us Lloyds and this isn’t the first time in our history we’ve updated our name, but we’re keeping the colour green and our black horse, so you’ll still recognise us. Our legal entity name isn’t changing, so you’ll continue to see “Lloyds Bank” in some of our product and service offerings.

Why we’re changing the way we look​

We’ve had lots of customer input and we’re making these subtle changes to keep our brand fresh and modern so that it stands out in digital channels where we provide most of our products and services.

The Lloyds Bank logo
Graphic of the new Lloyds app

Our new and improved app

You’ll also see our Lloyds app will look different in the coming months. Our refreshed app will include our new brand identity, as well as new features to help you manage your finances from your mobile 24/7, all year round.

We are phasing the launch of the app to our customers and all Lloyds personal and business customers will have access to the new version in the coming months.

Our new and improved App

You’ll also see our Lloyds Bank app will look different in the coming months. Our refreshed app will include our new brand identity, as well as new features to help you manage your finances from your mobile 24/7, all year round.

We are phasing the launch of the app to our customers and all Lloyds Bank customers will have access to the new app in the coming months. 

Graphic of the new Lloyds app

What else is changing?

We will also be updating the look and feel of the communications we send to you. Due to the scale of our organisation, it may take some time for all our communications to change, and you can expect to see both ‘old’ and ‘new’ identities side-by-side for a little while whilst we transition fully to the new identity.​

In time, you will also receive a new bank card with the updated Lloyds branding when your card is up for renewal.

What should I do if something doesn’t look right?

Given the changes, you might be concerned that some of the communications you receive from us are not genuine.  

If you are worried, there are simple ways you can identify a genuine communication from us.

What to expect from our emails:

We will: 

  • Always include your name and the last four digits of an account you have with us. 
  • Sometimes include links to more information to help you. 
  • Sometimes send you links to our secure app, to take you straight to the information you need. 

We will never: 

  • Send you to a web page that asks for your logon, personal or banking details. 

If you're not sure that an email is from us: 

  • Forward it to emailscams@lloydsbanking.com and then delete it. 
  • Speak to us to check. You could do this by messaging us from our app or Internet Banking. 

And remember, we will never ask a customer to: 

  • Share any of their account details like user ID’s, passwords, and memorable information. 
  • Move their money to another account. 
  • Tell us their card PIN code or Passcodes

We have lots of information to keep you and your money safe on our website. Just visit our fraud hub.

About Lloyds

For over 250 years, we’ve been helping to move households, businesses, and communities forward. Learn more about us, our values and long heritage.

About us

About Lloyds

For over 250 years, we’ve been helping to move households, businesses, and communities forward. Learn more about us, our values and long heritage.

About us