Financial Institutions Sentiment Survey 2024

Read time: 10 min Added date: 16/07/2024

Insights and observations from across the financial services sector.

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Newfound optimism

The Financial Institutions Sentiment Survey, now in its ninth consecutive year, reveals a pivotal shift in mindset from senior leaders across the sector.

When exploring the outlook across the economy and financial services, there has been a significant uptick in optimism. With inflation much lower and expectations for policy rate cuts ahead, the industry’s outlook is significantly more positive than it was 12 months ago.

A leading financial centre

The report also considers London’s status as a global financial centre and what can be done to maintain it.

Despite hurdles, in the eyes of those surveyed, London maintains its pre-eminence in financial services with 64% expecting it to retain its status (vs 50% in 2023).

AI: From exploration to investment

Two-thirds of financial institutions told us they are already investing in artificial intelligence – double the amount of those surveyed in 2023.

Many see AI as an opportunity and are setting up dedicated teams to explore its uses, while a significant amount are also looking to establish partnerships with established AI firms.

For a more detailed look at the survey, download the full report (PDF, 6.4MB).

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